Reality

Sun Goddess aims to provide quintessential South African fashion

Sun Goddess is a luxury fashion and lifestyle brand that offers exclusive South African clothing and accessories, and aims to provide designs that are appealing to local buyers.

Sun Goddess, based at Nelson Mandela Square in Sandton, is a luxury boutique store that hosts a range of South African designs, which are sold exclusively at the store.

The spacious store provides space for customers to leisurely browse through the clothing on offer, with the staff on hand and ready to assist with any questions or queries from customers.

Sun Goddess’ selection of South African designs aim to promote the creativity and expertise of the brand, which has served as a staple at Nelson Mandela Square since the early 2000s.

The brand’s consistent designs and outlook on fashion have helped it establish a loyal clientele, which includes celebrities such as Unathi Nkayi, Basetsana Kumalo and John Kani.

Sun Goddess recently launched its Summer/Spring Collection 2021, which consists of designs that provide different elements that represent the brand.

These include opulent pleating and buttons that reference the city of gold and the sun, as well as chiffons, which are said to be inspired by the social distancing lifestyle which implies airy and flowy movement.

Owners, Thando and Vanya Mangaliso, sat down with Paulton on Friday. 11 December 2020, to discuss the implications of COVID-19 on their brand, which they claim has positively influenced their creative process.

Understanding the different desires of their high-end clientele, they explained that they have shifted their focus to accessories, branded T-Shirts and other pieces which can be seen from the waist up.

Vanya also elaborated on the fact that the pandemic allowed for Sun Goddess to collaborate with smaller businesses, which gave them a chance to grow the industry in the best way they could.

See the images below.

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